Outline 

1.What is (COMPANY NAME)?

2.Our Company History & Status 

3.Business Concepts 

4.Goals and Objectives

5. Executive Summary 

     a. Our Vision

     b. Our Mission

     c. Corporate Values

6. About Us

7. Marketing Strategies 

8. Market Analysis

9. S.W.O.T (Strengths, Weaknesses, Opportunities, Threats)

10. Marketing Plan 

     a. Strategic Implementation

     b. Demographics

     c. Psychographics

11. Competition Analysis

12. Product or Service

13. Research Strategy

14. Requirements (Production)

15. Inventory List 

16. Licensing and Procedures 

17. Backup Strategy 

18. Financial Information

     a. Current Financial Status 

     b. Accounts Payable and Receivable 

     c. Startup Costs

19. Budget

     a. Monthly 

     b. Annually 

     c. Current Gross Income 

          i. Monthly 

          ii. Annually 

20. Cost Control

21. Financial Projections

     a. Sales Forecast 

     b. Monthly

     c. Annually

     d. Growth Rate Percentage 

22. Organizational Structure  

23. “A Day in the Office”

24. Managerial Hierarchy

     a. Ownership

25. Key Labour Personal 

     a. Forecasted Labour Force

     b. Corporate Structure 

26. Conclusion  

     a. Photographs

     b. Objectives

     d. Advertisements

          i. Brochure

          ii. Business Cards

          iii. Flyer

          iv. Logo

          v. Key Contracts 

          vi. Future Prospects 

          vii. Final Statement 

27. References

28. Appendices